Friday, May 15, 2020

Critically Assess The Concept Of Sustainable Development...

Critically assess the concept of Sustainable Development The concept of sustainable development is generally understood in two similar but differing perspectives. The first of these is the social-scientific definition explicated most frequently in relation to the 1987 report of the Brundtland commission.1 This report defines sustainable development as our â€Å"...ability to make development sustainable—to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs†2. The second perspective of sustainable development is that of the ecological definition, which holds that it is a necessity to maintaining healthy, thriving ecosystems in order to facilitate concurrent healthy and thriving human societies.3 Thus both of these definitions are propounding a pragmatic normativity, albeit from slightly differing outlooks: the former concerned more with socio-economic factors, and the latter more with environmental considerations.4 Although the term sustainable development was first coined within the Brundtland report,5 the concept of sustainable consumption is not a new one, with it s roots in historic forestry management practices.6 However, since the late 20th century the need for a sustainable form of development has increasingly becoming more and more evident. Advances in technology and increasing levels of global economic development coupled with a rapidly growing population levels has led to aShow MoreRelatedMarketing As A One Dimensional Discipline1323 Words   |  6 Pagesdimensional marketing when a company chooses a single tool and nothing else (Norman, 2016). The report has emphasized on critically evaluating the statement made by Hackley (2009) which states that there has been a development of many new marketing forms but it still considered as a one-dimensional problem-solving discipline (Hackley,2009). However, take examples of marketing concept together into marketing, why one-dimensional dis cipline popular? 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